Live on TikTok — join the conversationNew on Medium — Is It a Sign?Shop the merch on Etsy — Fragrant apparelYouTube — new episodes every weekLive on TikTok — join the conversationNew on Medium — Is It a Sign?Shop the merch on Etsy — Fragrant apparelYouTube — new episodes every weekLive on TikTok — join the conversationNew on Medium — Is It a Sign?Shop the merch on Etsy — Fragrant apparelYouTube — new episodes every week

Notes on Memory No. 04

Stories that
smell good.

Founded by Kareem in PG County, Can We Be Fragrant? is a podcast and community archiving the intimate connection between scent and the moments that define us.

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"Scent is the most intense form of memory."

Currently Airing — Volume 04

The Podcast

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Can We Be Fragrant? — Live Interview Session

Latest

Live & unfiltered

Can We Be Fragrant? — Live Interview Session

With perfumers, founders & enthusiasts

Work Appropriate Fragrance? Scent Review

Featured

Office-safe picks

Work Appropriate Fragrance? Scent Review

Kareem breaks it down

Best Fragrances for Work — Office-Safe Niche Colognes & Perfumes

Episode

Niche & designer

Best Fragrances for Work — Office-Safe Niche Colognes & Perfumes

A curated rotation

Live on TikTok

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Join the room — live with Kareem & the crew.

Product from the Can We Be Fragrant? Etsy shop

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Wear it on your sleeve.

Fragrant apparel and goods for the scent-obsessed. Tees, caps and conversation starters from the Can We Be Fragrant? shop.

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Open Call

Have a story that smells good?

We're always looking for fragrance enthusiasts — and the merely curious — to bring their scent journey to the mic.

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Off the Mic

The people behind the podcast — studio sessions, after-show selfies, and the community we keep building one conversation at a time.

04Volume

Behind the mic

Off the clock

Fragrant in the wild

The fragrant family

New Entry

Typewriter, map, and perfume bottle flat lay

"Everything in the city has a ghost scent. The Metro, the park, the kitchen at 5pm."

On Medium — Stories That Smell Good

Everyday essays from the nose down.

Dec 23 · 4 min

Is It a Sign?

A quiet nod to Sade, and a louder question to myself — on the small moments that keep me at the mic when burnout creeps in.

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Oct 21 · 2 min

Fragrance isn't just about smelling good, it's about feeling connected.

A weekend trip to my fragrance connect, a bottle of Nomade for her, and the gift-giving language only scent can speak.

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Oct 6 · 2 min

When Perfume Becomes a Diary You Can Wear

How the bottles on the shelf quietly turn into bookmarks for the people, places and feelings we don't want to forget.

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Oct 6 · 1 min

One Stop Shop for All Things Fragrance

An introduction to the world we're building at Can We Be Fragrant? — the podcast, the community, the conversation.

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Read every story on Medium

Est. 2023
PG County

Meet your host —

Hi, I'm Kareem.

I started Can We Be Fragrant? in 2023, recording out of Prince George's County, Maryland — just outside DC — because I was bored of the Top 10 videos and the sales-pitch reviews.

To me, a scent isn't a product. It's a timestamp for a feeling. This is a space for the enthusiasts and the merely curious. No pretension, just stories.

StorytellerCollectorDMV-basedSandalwood loyalist